Email Marketing Case Study for Membership Growth - Digital Image Group
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DIGITAL IMAGE GROUP HELPS INCREASE MEMBERSHIPS WITH A SINGLE EMAIL

CASE STUDY

+40.3%

The Suicide Prevention Coalition of Colorado is a non-profit working to prevent suicide through education and awareness.

 

Annual memberships make up roughly 35% of the non-profits annual revenue; however, memberships were only growing by stagnant single digits every year.

GOALS 

  • Increase annual memberships
  • Help raise awareness

SOLUTION

  • Leverage current email list to increase memberships
  • Improve newsletter to add additional value to recipients
  • Transition current members to a recurring payment plan
email-marketing-hands-graphic

  • Greg and his team are a joy to partner with. Our business has seen concrete results since engaging with his firm and would highly recommend his services to anyone looking for help with online marketing tools. Digital Image Group offers thoughtful and precise strategies at an affordable price and I can't say enough good things about them.

    Sallie Hutcheson - Urban Villages

  • Always great working with DIG. Very proficient, thorough and timely. Would totally recommend!

    Mark Labriola - Brand Viva Media

  • Greg and his team are exceptional. I have used their services for both the Suicide Prevention Coalition of Colorado and my own business, and have found him to be responsive, dependable, fair and effective. He has been very knowledgeable and patient in teaching me how to use digital tools to enhance our reach. On top of everything, he is a delightful and kind person. I recommend him wholeheartedly without reservation.

    Sally Spencer-Thomas - Suicide Prevention Coalition of Colorado, International Speaker

WE HELPED ACHIEVE

 

INCREDIBLE RESULTS

 

After a channel audit and evaluation of their resources, we saw that they had a thriving email list of thousands of addresses, most of which were not paying members. We also saw that they were pushing to grow that list at every educational event, conference and fundraiser.

 

While the email program that we built for them generated more than 300% growth in memberships over the course of two years, one email in particular stood out as having the following results:

39%

OPEN RATE

22%

CONVERSION RATE

40.3%

increase in memberships

>95%

now recurring members

WANT TACTICS?

 

Click the button to get the full case study with the steps we took

to generate these incredible results!