Posted at 15:39h
in
Branding,
Business
by greg
In the last post, we took a look at what rebranding is, why companies do it, and spun some tales of successful and unsuccessful rebrands.
But, like walking into Mordor, one does not simply rebrand. It takes quite a bit of planning and work.
Step One: Know...
Posted at 21:11h
in
Branding,
Business
by greg
New Year, New You: Rebranding Your Organization (Part 1)
When the ball drops and a new year rings in, most people have made lofty goals to change themselves. Usually, it involves the gym, quitting smoking, or saving money, but often these transformations never take place.
Companies may...
