Posted at 14:17h
in
Business
by greg
I recently learned that if you work from home or don’t want your customers visiting you at your business address for any other reason, Google allows you to change a setting to display your business within a region rather than showing a specific location.
Posted at 07:30h
in
Business,
PPC
by greg
Before the Internet, businesses didn’t need to do keyword research to help people find their business. But we, as customers, have used keywords for decades. We have used them to find restaurants, grocery stores, department stores, or video rental stores in the yellow pages.
Posted at 15:39h
in
Branding,
Business
by greg
In the last post, we took a look at what rebranding is, why companies do it, and spun some tales of successful and unsuccessful rebrands.
But, like walking into Mordor, one does not simply rebrand. It takes quite a bit of planning and work.
Step One: Know...
Posted at 21:11h
in
Branding,
Business
by greg
New Year, New You: Rebranding Your Organization (Part 1)
When the ball drops and a new year rings in, most people have made lofty goals to change themselves. Usually, it involves the gym, quitting smoking, or saving money, but often these transformations never take place.
Companies may...
Posted at 23:26h
in
Uncategorized
by greg
Maintaining
Facebook engagement can be tricky. In this 5-minute video I go over some easy-to-follow steps to help keep your
Facebook page audiences engaged.
Posted at 16:33h
in
Uncategorized
by greg
What are Google Posts?
Google posts are small articles of 100 - 300 words that publish to your local Google business listing and show up with your business information when someone searches for your business online. They can also appear as small digital snippets, like electronic...
Posted at 15:05h
in
Uncategorized
by greg
Cadillac’s
Dare Greatly Campaign took my breath away the moment I saw it, and as someone who spends many hundreds of hours analyzing advertising, I assure you that doesn’t happen often. This campaign is all about image. This luxury brand knows it's a trendsetter, an incredibly difficult position to maintain, and they took a step forward with their Dare Greatly campaign by suggesting that success lies in the hands of those who take risks.
Posted at 20:50h
in
Uncategorized
by greg
Can you package joy? Can you bottle an emotion? Coca-Cola wants us to think it already has.
I'm in love with Coca-Cola's newest campaign,
Taste the Feeling, which shows "a diverse cross-section of people from around the world enjoying 'their' Coca-Cola in simple, everyday moments."
Posted at 16:14h
in
Uncategorized
by greg
As some of you know, I’ve offered digital marketing services for some time but had not fully committed to a full-time practice until eight weeks ago....
Posted at 16:10h
in
Uncategorized
by greg
In a previous post, I showed you How to Create a Facebook Business Page - The Definitive Guide...