Blog - Digital Image Group
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Books I'm Reading

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Books I'm Reading

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Books I'm Reading

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Before the Internet, businesses didn’t need to do keyword research to help people find their business. But we, as customers, have used keywords for decades. We have used them to find restaurants, grocery stores, department stores, or video rental stores in the yellow pages. Nowadays, people are much more specific with their search terms. Sure, they will start with a broad term, but as they get closer and closer to finding what they want, they will begin searching for longer or more specific terms. (long-tail keywords) It’s your job to find and use those keywords that are in that sweet spot of when your customer is ready to buy, but not when they either give up or have found a competitor to buy from. How do you research keywords?

Cadillac’s Dare Greatly Campaign took my breath away the moment I saw it, and as someone who spends many hundreds of hours analyzing advertising, I assure you that doesn’t happen often. This campaign is all about image. This luxury brand knows it's a trendsetter, an incredibly difficult position to maintain, and they took a step forward with their Dare Greatly campaign by suggesting that success lies in the hands of those who take risks.