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21 Jul Google Posts – New Feature to BOOST Local Visibility

What are Google Posts?   Google posts are small articles of 100 - 300 words that publish to your local Google business listing and show up with your business information when someone searches for your business online. They can also appear as small digital snippets, like electronic...

30 Jun Cadillac’s Dare Greatly Campaign

Cadillac’s Dare Greatly Campaign took my breath away the moment I saw it, and as someone who spends many hundreds of hours analyzing advertising, I assure you that doesn’t happen often. This campaign is all about image. This luxury brand knows it's a trendsetter, an incredibly difficult position to maintain, and they took a step forward with their Dare Greatly campaign by suggesting that success lies in the hands of those who take risks.

07 May Coca-Cola’s New Taste the Feeling Campaign

Can you package joy? Can you bottle an emotion? Coca-Cola wants us to think it already has.

I'm in love with Coca-Cola's newest campaign, Taste the Feeling, which shows "a diverse cross-section of people from around the world enjoying 'their' Coca-Cola in simple, everyday moments."

24 Feb Let’s Talk About Transparency

As some of you know, I’ve offered digital marketing services for some time but had not fully committed to a full-time practice until eight weeks ago....

24 Feb Facebook Business Page Template with Checklist

In a previous post, I showed you How to Create a Facebook Business Page - The Definitive Guide...

24 Feb How to Make More Money Online with an Optimized Sales Funnel

What is the first step to a successful marketing strategy? How do I increase my sales online? There are a lot of tools that we can use to maximize our digital marketing efforts, but before I ever begin drilling down to the tactics with a client, I...

05 Jan How to Create a Facebook Business Page – The Definitive Guide – with Template and Strategy

I’ve built and managed over a hundred Facebook pages for businesses, including the entire social media ecosystem of a major university, and every-single-page that existed before I arrived needed some level of rescue.

05 Dec Paid, Earned and Owned Media – a response

I don’t often respond to articles I find online since there are so many written and so few of value. However, when I read Lauren Johnson’s article Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell in Adweek, I thought I should take a moment and offer a modicum of clarity. [ 4 minute read ]

05 Nov Question: How Do I Prevent Facebook Page Likes From Falling?

I have decided to begin a series called QUESTIONS in which I answer real questions posed to me by members of Quora. Let me know what you think. Today's question is: How do I prevent Facebook page likes from falling? [2 minute read]