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Books I'm Reading

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Books I'm Reading

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Books I'm Reading

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Cadillac’s Dare Greatly Campaign took my breath away the moment I saw it, and as someone who spends many hundreds of hours analyzing advertising, I assure you that doesn’t happen often. This campaign is all about image. This luxury brand knows it's a trendsetter, an incredibly difficult position to maintain, and they took a step forward with their Dare Greatly campaign by suggesting that success lies in the hands of those who take risks.